ON VIEW: YIFNO

YIFNO:

Clothes that can Change the Weather

Within the confines of ordinary streetwear, consumers find safety in the plain, undaring

looks and messages that accommodate with certain brands. People buy clothes for the

comfortability and logo that they can only hope will make them stand out to the untrained eye,

when in reality they have only fallen into the same, orthodox trap that fashion companies have

been luring customers into since the dawn of fashion.

“YIFNO” aims to, and will, break the barrier of what fashion means, as it will not only

provide customers with the comfort and high aesthetic appeal that is sought after, but also has the

power to turn any gloomy day into a new 24 hours that will radiate strength and power all within

a custom-fitting cotton tee. “YIFNO” is an acronym for “Yo, It’s F**king Nice Out”, and has

established itself in the South Florida as a recognizable brand that encompasses fashion with

making every day a sunny one, regardless of what is on the weather forecast. By engaging its

consumers into celebrating life by spamming feeds with sunny days, YIFNO shines light on the

future of streetwear.

Coming to New York City on August 13, 2022, YIFNO is making the largely awaited

leap of expanding the culture across the country. The second YIFNO pop-up shop will take place

at 72 Warren St. New York, NY 10007 from 12PM to 8PM, with a live DJ and complimentary

drinks. One of the fashion capitals of the world will be introduced to classic and new YIFNO

designs and will soon learn what it means to use fashion to completely transform the weather.

YIFNO turns the rainiest of days into a day that will glimmer with opportunity and shine the

streets with the glaring designs that have already been created and have yet to be seen.

72 Warren Street, New York, NY 10007