Time & Location
Aug 13, 2022, 12:00 PM – 8:00 PM
On The Fringe NYC, 72 Warren St, New York, NY 10007, USA
About The Event
YIFNO:
Clothes that can Change the Weather
Within the confines of ordinary streetwear, consumers find safety in the plain, undaring
looks and messages that accommodate with certain brands. People buy clothes for the
comfortability and logo that they can only hope will make them stand out to the untrained eye,
when in reality they have only fallen into the same, orthodox trap that fashion companies have
been luring customers into since the dawn of fashion.
“YIFNO” aims to, and will, break the barrier of what fashion means, as it will not only
provide customers with the comfort and high aesthetic appeal that is sought after, but also has the
power to turn any gloomy day into a new 24 hours that will radiate strength and power all within
a custom-fitting cotton tee. “YIFNO” is an acronym for “Yo, It’s F**king Nice Out”, and has
established itself in the South Florida as a recognizable brand that encompasses fashion with
making every day a sunny one, regardless of what is on the weather forecast. By engaging its
consumers into celebrating life by spamming feeds with sunny days, YIFNO shines light on the
future of streetwear.
Coming to New York City on August 13, 2022, YIFNO is making the largely awaited
leap of expanding the culture across the country. The second YIFNO pop-up shop will take place
at 72 Warren St. New York, NY 10007 from 12PM to 8PM, with a live DJ and complimentary
drinks. One of the fashion capitals of the world will be introduced to classic and new YIFNO
designs and will soon learn what it means to use fashion to completely transform the weather.
YIFNO turns the rainiest of days into a day that will glimmer with opportunity and shine the
streets with the glaring designs that have already been created and have yet to be seen.