Shop It Up Fest
December 14 6-9 PM, 2018
72 Warren Street, New York, NY
Shop It Up launches a pop-up experience where brands that inspire meet influencers who aspire. This year brands get to splash into the marketplace with style as some of the most influential influencers and media come together to evoke curiosity. Attendees will get an exclusive sneak peek at what brands are showcasing for 2019 while noshing on some of the most delectable treats and eats curated by Chef Aaron Lee of Heartfelt Catering. The evening’s moments will be captured by Stephen Markacs professional software developer turned photographer and husband to beauty influencer Minnie Park. He captures unique moments inspired by his bike rides on nature trails, dogs, cats, and horses.
The event has also confirmed international supermodel Sergio Delavicci who has walked over 250+ NYFW show and has graced the cover of GQ, Fashion Avenue News, Billie Blunt, DMochelle, Fantasia Veneziana, and more.
Shop It Up plans on showcasing brands from fashion, food, and beauty in order to curate a diverse experience. Our pop up experience is designed by creative director Lisa Chao and entertainment for the evening will be provided by DJ Jay R Camba.
We’re proud to announce our official media sponsor is The Beauty Influencers, your inside source for news and information about the beauty industry –and the influencers who are reshaping it. In addition our new agency of record is The Chi Group, an award-winning global branding and immersive marketing agency humanizing brands.
Some of the brands who plan to Shop It Up with us:
SSY Designs created and founded by Kelli Shaughnessy who channels her experience in dance, painting, photography, and corporate business to create affordable, fashion-forward pieces that bring dazzle to your wardrobe, uplifting the ordinary. With SSY Designs, it allows you to mix and match avant-garde pieces with classic staples to create one-of-a-kind looks adopted and adored by the tastemakers of New York’s social scene.
DuCalm founded by Danielle Pitts, the fitness skincare line is made from natural and naturally sourced, nontoxic ingredients that have been Physician Formulated around the science of sweat and preserving the skin’s moisture barrier.
This year the event will be held at On The Fringe NYC, an eclectic full-service pop up space anchored in the heart of Tribeca which launched the space with amazing artists such as Verena Smit, and Michiyo Fukushima, to name a couple.
Read Press: The Beauty Influencer